BURN Privacy Policy

Update date: January 1, 2025
Effective date: January 1, 2025

 

BURN (hereinafter referred to as "we") attaches great importance to protecting users' personal information and privacy. This Privacy Policy contains the relevant terms and conditions for us to collect, process, store, use, share and protect users' ("you") personal information (hereinafter referred to as "information"). We hope to clearly introduce to you how we handle your personal information through this Privacy Policy, so we recommend that you read this Privacy Policy in full to help you understand how to protect your privacy. If you have any questions about this Privacy Policy, you can contact us through the contact information we publish. If you disagree with any content of this Privacy Policy, you should stop using our services immediately. When you use any of the services we provide, you have agreed that we will collect, process, store, use, share and protect your personal information in accordance with this Privacy Policy.

 

1. Scope of Application

This Privacy Policy applies to all services provided by BURN APP (hereinafter referred to as "Services" or "our Services"). This Privacy Policy applies to your access to BURN APP and/or logging into the client to use the services provided by BURN.

The "BURN APP" referred to in this Policy includes but is not limited to the BURNAPP client and related WeChat public account platforms.

This Privacy Policy applies to all our services. In addition, for certain specific services, we will also formulate specific privacy policies to more specifically explain how we collect, process, store, use, share and protect your information in that specific service. The privacy policy of the specific service constitutes a part of this Privacy Policy. If there is any inconsistency between the privacy policy of the relevant specific service and this Privacy Policy, the privacy policy of the specific service shall apply.

This Policy does not apply to information collected by other third-party services ("other third parties", including but not limited to your transaction counterparty, any third-party website and third-party service provider) accessed through our services. We do not assume any responsibility for the actions and consequences of the aforementioned third parties using your personal information. Please note that other third parties may have their own privacy protection policies; when you view web pages created by other third parties or use applications developed by other third parties, you may find cookies or pixel tags placed by the web pages or applications. These cookies or tags are not controlled by us, and their use is not governed by this policy.

 

2. How we collect your personal information

We collect information to comply with the requirements of laws and regulations, provide you with better and more personalized services, and strive to improve your user experience. When you provide us with the following information or use our services, you agree that we collect information in accordance with the provisions of this policy. The types of information we collect are as follows:

2.1 Information you provide to us

In order to comply with the requirements of laws and regulations and provide you with more personalized and convenient services, we need to identify your identity. When you register for our account and use our related services, you need to fill in, submit and/or provide your real personal information in any other way, including but not limited to your name, gender, date of birth, ID number, mobile phone number, email address, delivery address and related additional information (such as the province and city in your address, postal code, etc.), bank account or other payment tool account information, billing information.

Any text, photos, videos and other forms of information submitted by you in the process of publishing content on the BURN APP may also contain or be associated with your personal information.

You can choose not to provide one or some information, but this may prevent you from using some of our featured services. Please understand that we use the information you provide to respond to your requests, facilitate your enjoyment of the various services we provide, improve our website and communicate with you.

2.2 Information we obtain during your use of the service

In order to improve the quality of service and user experience, we will retain information about your use of the service and related usage methods, including:

(1) Log information on your browser, computer, mobile phone and other electronic devices. When you visit our website, WeChat public account, APP and other services, our system automatically receives and records information on your browser, computer, mobile phone and other electronic devices (including but not limited to your IP address, browser type, language used, access date and time, software and hardware feature information and web page records you require, etc.).

(2) Your location information. When you turn on the device positioning function or Bluetooth function, download or use applications developed by us, affiliates and partners (such as BURNAPP), or visit mobile web pages to use our services, we may read your location (most mobile devices will allow you to turn off positioning services and Bluetooth functions. For specific methods, we recommend that you contact the service provider or manufacturer of your mobile device).

(3) Your device information. We may read the information of the terminal device you use when you visit us or use our services, including but not limited to the device model, device identification code, operating system, resolution, telecom operator, etc.

(4) Information about your behavior, style and preferences. In order to meet your service requirements and provide you with more personalized services, we may record the searches and other operations you perform when you visit us or use our services.

In addition to the above information, we may also obtain other information about you for the reasonable needs of providing services and improving service quality, including but not limited to the relevant information you provide when you contact our customer service team.


3. How we protect the security of your personal information

To protect the security of your information, although no website can guarantee absolute security, we strive to take various reasonable physical, electronic and management security measures to protect your personal information so that your personal information will not be leaked, damaged or lost. We will provide corresponding security measures according to existing technologies to protect your information and provide reasonable security guarantees. We will try our best to ensure that your information is not leaked, damaged or lost.

Please note that separate device information, search keyword information, etc. are data that cannot be directly linked to any specific individual and are not personal information. If we combine such non-personal information with other information to identify the personal identity of a natural person, or use it in combination with personal information, such device information will be considered personal information during the combined use.

 

4. Notice and Revision

In order to provide you with better services, our business will change from time to time, and this privacy policy will also be adjusted accordingly. We will issue updated versions on our website, mobile terminal or remind you of the update of relevant content in other ways. Please visit us to keep abreast of the latest privacy policy. In the above case, if you continue to use our services, you agree to accept and be bound by the revised policy.